Photo by Jonathan Borba on Unsplash
As a writer and published author of soon-to-be eight books, I recently embarked on the journey of a children’s book and received questions from my community about the process. Have you always wanted to write a children’s book? Are you curious about the steps? Let’s look at five tips for a successful children’s book under the self-publishing model!
Know the Market
For most people, your journey starts when you get an idea of a topic or plot you want to capture for your audience of kids. What books are already out there with a similar plot or topic focus? If there aren’t many, you have a brighter green light to go forward with your book. In contrast, if there are popular books already out there on the topic, or your plot is too similar to a best-seller, you could put yourself at risk of trademark or copyright infringement, so make sure your topic or spin on a topic is truly unique!
2. Confirm Your Audience
Now that you’ve confirmed your topic has value, who is your audience? Is it a certain age of children? Elementary aged kids? Parents with kids with a particular challenge, like kids going through divorce, kids starting at a new school, kids struggling with ADHD? In my process, I reached out to four child therapists in my community that I respected to see if they’d read my text for feedback. I asked them what age they felt it was written for when working with kids—a population I haven’t served in 7+ years—which helped me narrow down my age range for illustrations of the characters and future marketing.
3. Invest in Illustrations
A children’s book has to have eye-catching illustrations and cover design for people to want to pick it up. Therefore the most significant investment (both in time and money) is illustrations. If you are a creative person, you could attempt to complete the illustrations yourself. For many of us, however, the illustrations come to life through contracting another professional who specializes in children’s book illustration. I put out a request for proposal for an illustrator on upwork.com and had over 35 responses in 36 hours. The next step is taking a look at their portfolios to see what designs speak to you, and confirming price point and pages.
Tips:
Amazon KDP self-publishing requires a minimum of 24 pages to publish
Color illustrations cost more than traditional books to print
Set your budget for the project versus an hourly rate to manage costs. Plan for a range of $1000-$3000 USD depending on the contractor you hire, how many characters you want created, and how many pages your book includes.
4. Embrace Creativity and Communication
Once you hire an illustrator, your job isn’t done. Now comes the part about communicating your vision so they can bring your story to life! What aspects or details do you want included in your characters? Can you “paint the scene” in words for your illustrator to draft-up each page as part of your story line? I enjoyed this process the most because it challenged me to communicate what I was seeing in my head into details my illustrator could work with. Don’t be afraid to speak up about changes in the sketching phase to get things “just right.” After the illustrator gets your go-ahead, they add color for the final design.
5. Identify your Keywords
In the self-publishing space, keywords matter. Thousands of books are being released each day, so ensuring that your audience can find your book amidst millions of books is critical. I enjoy working with Richard Wolf at Wolf Design and Publishing. He’s fast, affordable, and shows his process of finding the keywords that will best help folks find your book when he delivers the results for you to put into your Amazon listing prior to publishing.
Your dream of writing a children’s book can be a reality! Embrace these five tips to get your children’s book out of your head and onto paper! I look forward to learning more about your process and celebrating the launch of your future book with you!