Three Things to Consider When Creating a Course for Others

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As mental health professionals, it’s not uncommon to be asked to create a course for others based on your specialties, interests, or populations you serve. It could be a health company wanting a training on suicide assessment, or an HR firm looking for a workshop on burnout prevention. It may be a school wanting strategies for addressing self-harm in teens, or a church community looking for grief and loss resources from a professional within their community. Or perhaps you’ve been outreached by a continued education company that is looking for fresh faces to create quality trainings they can add to their subscription library for current members. Regardless of the audience, here are a couple things to explore before embarking on the journey of creating courses for others.

1.     Have a Contract

Any company or organization serious about working with you to provide a course should have a formal contract outlining the parameters. It’s not enough to have a verbal or email exchange, it’s about having something in writing that gives expectations on things like:

a.     Length of the final training

b.     Deadline for training materials

c.     Format of training being webinar, modules, video, audio, etc.

d.     CE components like learning objectives, references, and quiz questions if required

e.     Intellectual property clarification including that they aren’t hindering you from making similar content for others if you desire to do so

2.     Know the Numbers

In addition to a contract outlining various expectations of you as the creator, it should also house some very important numbers for you to consider before saying yes to the project.

a.     Proposed payment for the completed training (lump sum vs. hourly)

b.     Royalties for the completed training if applicable (percentage earned on the course purchase price)

c.     Affiliate link if applicable and percentage earned off each sale

d.     Timeframe (in months, quarters, or years) for royalties to be earned, and how often they are paid out

3.     Check Boundaries on Your Time

Based on the contract and numbers above, the next step is to compare the creation opportunity to the value of your time. Although most organizations are going to offer a lump sum for course creation over your hourly rate, how do the numbers break down? For example, if they are asking for a 2 hour course for $300, how does that compare to your private pay rate? Does that factor in additional hours of preparation, recording, formatting, and editing content if applicable? Just because the finished product is two hours doesn’t mean it’s going to take you two hours to create it, so sitting in that possibility is important before agreeing to start the course.

So now that you’ve explored the details of your course collaboration, are you ready to sign the contract? Are you feeling overwhelmed or like the timing is off? It’s important to be honest with yourself on all aspects of this endeavor. If you find yourself interested in the project but are not feeling quite confident, maybe there is something that needs to be ironed out before you can give an enthusiastic ‘yes!’ If the company has a restricted budget where they can’t increase your payment, try to negotiate. Here are some ideas of what to ask for:

A.    A longer payout for royalties, such as 3-5 years instead of 2 years

B.    A copy of the recording(s) to use in your own practice or consultation business

C.     Your contact information listed on their site(s) with a backlink to your website to increase your SEO

D.    A copy of their logo to use in your own marketing as a course creator

Each of these suggestions can increase the value of course creation to a busy professional. The process of creating something that expands reach to more people can be exhilarating and rewarding, not to mention it adds credibility to your professional brand. It can also serve as a lead magnet where folks may want to continue to work with you in some capacity, so I hope you’ll take this opportunity to explore course creation as a secondary income stream in your growing private practice!

Handling the Hate Mail

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You’ve put yourself out there by creating something innovative, passionate, and new. You’ve shut down the naysayers to launch it and are hopeful of its success. It’s a part of you. It’s your baby. Then the hate mail comes in.

It could be a negative comment on your Youtube channel or on your latest blog post. Perhaps it’s a poor review of your book or a google review on your business page. Or maybe it’s a blunt and hostile email landing in your inbox. Wherever it lands, it stings. Like a slap to the face, you aren’t expecting it. It plants a seed of doubt in your mind, causing you to question what you’ve created—or worse—to question your own self-worth.

Unfortunately I speak from experience. As a serial entrepreneur, I know that the more things I put out into the world, the more it increases the risk of folks critiquing me as a person as well as the projects I launch. The first negative review hurts. The first hate mail that attacks one’s character hurts even more. So what can we do about it? How can we cope with the anonymous words that have been weaponized against us? How do we protect ourselves from the folks who want to criticize us from afar? After all, Brene Brown points out that they aren’t in the arena with us, so why do their voices sound so loud? I don’t claim to have all the answers, but I feel compelled to talk about this phenomenon of being cut down by folks cloaked in anonymity, knowing that other creatives and leaders who put themselves out there are experiencing the same thing.

How can we handle the hate mail?

Here are some things that might help:

 1)    Get Some Distance

As the virtual slap to the face hits, it can serve you to physically or emotionally move away from the negativity to get your bearings. Is it worth taking a walk? Distracting yourself with another task? Working off the emotional response with conscious movement? Stepping away from what you are doing to ground yourself?

2)    Seek Support

You don’t have to go through this experience alone. Who can you reach out to that understands what it’s like? Who can offer reassurance, compassion, and kind words in the face of unexpected ugliness? Who can speak to the quality or value of the thing(s) you’ve created? Who believes in your vision?

3)    Reignite Your Passion

The anonymous negativity can cast a shadow on all things that bring you joy if you let it. How can you revisit your vision and return to the passion of your project? Is it healing to talk about it with others who can appreciate your efforts? Can you share it with an audience who would be excited about it? Can you return to the experience of crafting your offering and what made you excited to launch it in the first place?

4)    Reject That Shit

No one wants to hold onto hate mail. What can you do to consciously reject it and send it on it’s way? Is it about cleansing yourself or your space of that negativity? Is it about deleting the email, reporting the post, or setting boundaries on reading comments? Can you visualize repelling the negativity it represents, sending it farther away from you?

5)    Find the Funny

Sometimes the critique isn’t even personal. Maybe they say your creation is boring or that no one cares. Of course the irony is that they read it or watched it or landed on your offering in some way themselves. So how can you find the funny in the painful experience? Is it reading it in a funny voice? Having a witty rebuttal like a celebrity reading hateful reviews on video? If you can’t find the funny in the criticism itself, can you engage in something lighthearted and funny to help you return to your emotional baseline?

6)    Set Social Media Boundaries

There’s a reason folks in the spotlight say they don’t read their reviews. It hurts. What boundaries can you have in place to limit your perusal of comments if it’s more hurtful than helpful?

There is a difference between constructive criticism and hate mail. I choose to believe it says more about them than it does about us. I know that personally, I need to develop a thicker skin against negative remarks in order to continue creating things that I enjoy. To keep the vision and goal of helping others at the forefront of my mind. To continue to operate within my values of integrity, growth, and leadership. Although I wouldn’t wish the experience of hate mail on anyone, I hope that these ideas can prepare you for if and when it happens in your experience as a creative entrepreneur.

The haters are going to hate. Keep going.