entrepreneur

Essentials for Course Creation

As you explore a possible secondary income stream of offering courses and course creation, perhaps you are feeling overwhelmed by what you might need to create professional content people would want to purchase. Thankfully, you don’t need a whole elaborate set-up to create quality content, instead consider a few items that make a big difference in delivering a course you can feel proud to launch within your community!

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1.     Light Ring

There is a reason this lands as the number one thing I suggest to colleagues who want to create courses. Having full lighting on your face supports trust in your audience and conveys professionalism. Additionally, people respond best to video content in courses so ensuring they see your face clearly can support participation and full engagement in your content and what you have to share!

 

2.     Laptop Stand

Looking down isn’t exactly flattering. Wanting to avoid a double-chin in one thing, but cutting off your airway or straining your neck by holding your head in this position for hours a day isn’t recommended either.

 

3.     Ear Buds or Microphone

Although a stand-alone microphone is the tool of choice for folks who do a lot of interviews or podcasts, the built-in mic of ear buds is sufficient to cutting down outside noise while allowing your voice to come through clearly. Be careful with corded headphones if you talk with your hands or wear collared shirts, the cord can rub against your clothing which would create a sound that is picked up and recorded on the microphone. We know now that people can be forgiving of a grainy picture, but they are much less forgiving of terrible audio.

 

4.     Video Recording Software

How would you like to record your content? Do you prefer using your phone on a tripod? Or your laptop with Zoom or another meeting software? Either way, you have plenty of inexpensive options for capturing your content before you gear up to do some editing!

  

Still have questions about creating your online course? Check out our course on creating courses or book a consultation for momentum on your project!

Navigating Entrepreneurial Burnout

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Burnout is an experience that doesn’t discriminate. It can happen to anyone, which is why 75% of working Americans report they’ve experienced symptoms of burnout while in the workforce (MHA and FlexJobs, July 2020). It’s one aspect that pushes people into entrepreneurship, amidst a desire for control, pursuing passions, and an enticing vision of working for ourselves.

 

Yet what happens when we feel burnt out as an entrepreneur? When there’s no quitting a job to pursue our own goals and dreams? When setting our own schedule actually means working more than a 9-5? When the hustle and grind culture remains, this time labeled as entrepreneurial spirit because we feel compelled to think and dream about our business 24/7 to see it grow. Does this sound like you? I can definitely relate and so can my clients. I share that I’ve experienced professional burnout 1.5 times, and it’s a reason other professionals have begun exploring their entrepreneurial burnout in working with me.

 

Entrepreneurship is celebrated because of the possibilities it presents, but it’s also hard. Perhaps you recall the graph that claimed to depict the day-to-day life of an entrepreneur. It was an image full of ups and downs that went viral because of how relatable it was. From this interpretation, we can assume that for every success, there are long nights, high anxiety, fluctuating uncertainty, and gobs of self-doubt. Experience stress for too long and we find ourselves in entrepreneurial burnout.

 

So how do we keep a flow to work and life that prevents entrepreneurial burnout from happening? I like the word ‘flow’ because the word ‘balance’ implies equal parts work and homelife, which might not feel realistic. Instead, professionals are redefining expectations of work-life balance as work-life flow. For example, perhaps you are launching a new program or product for six weeks and live very much in work, followed by a scheduled break with time away to reconnect with family, thus re-entering the homelife space. Maybe you immerse yourself in entrepreneurial projects from 8am-12pm then attend to family needs the rest of the day. How would your work-life flow show?

 

Knowing that work-life flow is one piece of a complex puzzle, here are some other tools that can help you address burnout as an entrepreneur. Want the worksheets to make these tasks easier? Grab your free download of our 22 skills for busy professionals at Perfectioneur.com

 

1.     Craft your ideal schedule

Have you ever sat down to explore your ideal schedule? What would it be if you weren’t subjecting yourself to the hustle or grind culture of being your own boss? Would you have Fridays off? Be done for dinner each night? Take two weeks off at the holidays to visit family? By crafting your ideal schedule and seeing it on paper, it becomes more real. How does it compare to your current schedule? What’s one step you can take to be closer to your ideal schedule?

 

2.     Identify tasks to delegate or remove

This is a difficult ask for lots of entrepreneurs who self-identify as control freaks or disclose that their business is their baby. And yet freeing up our creative time by delegating tasks we don’t enjoy can make bigger change happen that much more quickly! Want to identify which tasks to delegate first? Grabbing our worksheet to walk through ranking daily and monthly tasks for enjoyment can be a great place to start!

 

3.     Revisit your Top Ten Priorities

That’s right, as a former workaholic, I’m a fan of having ten goals or priorities at a time! As you explore your current status within entrepreneurial burnout, where are you in your progress with your goals? Are you feeling far from achieving them, which could speak to the burnout itself? Are your goals forgotten or on the backburner, which is contributing to your feelings of being adrift or unfocused? Do you need to revise your top ten priorities to include health and wellness to recover from current burnout symptoms?

 

By no means are these the only strategies to fight entrepreneurial burnout. After all, burnout is complex for many in the workplace, whether they work for others or for themselves. I also want to honor the possibility that some entrepreneurs will read this and decide to work for someone else to regain the structure they crave and to experience a more clear separation of work and home. I see you. Of course that is an option. Regardless of what you decide to do in your own career journey, my hope is that we can continue to talk about the many strategies of burnout prevention and recovery so that we don’t lose people or their passions to a cultural norm of workaholism and exhaustion.

What if Working is Your Self-Care?

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I was bonding with other powerhouse business women in a working retreat recently and was asked to facilitate a goal-setting exercise. What do we want to accomplish in the next six months and how can we help one another achieve these goals? I’d had them narrow it down. Brainstorm. Prioritize. Share. Ask for help.

 

Then it was my turn. I jumped in with enthusiasm, rattling off my goals of book sales, the Amazon best-seller list, and a TED Talk. I was excited to share! To manifest, to make it more real. And then came the question. “Khara,” one of my colleagues said, “that sounds great. But, what’s the end goal?” I felt my excitement wheeze and deflate like an untied balloon. I felt confused, unsure, and started to sweat. Why couldn’t I come up with an answer for her? An answer for myself? I knew in my heart that I didn’t want to retire early and not have work. Working gives me a sense of direction. Work gives me purpose. More specifically, creating gives me purpose. And yet I didn’t know the end-result. Through a constricted throat, I claimed I’d have to get back to her, finding my mind going blank.

 

Soon after the retreat, she texted me. “Khara, I owe you an apology. My question to you was flawed from the beginning. It was a projection of societal expectations that there has to be a particular outcome more than just enjoying the process. Enjoying the process might be the point and that is actually really beautiful.” She proceeded to send me this quote:

 

“The fruits of a fulfilling life—happiness, confidence, enthusiasm, purpose, and money—are mainly the by-products of doing something we enjoy, with excellence, rather than the things we can seek directly.”    --Dan Miller

 

The tightness in my chest loosened, the panic of not having an answer and worrying about not having an answer, lifted. I felt seen. It lead me to a question of, “what if working is my self-care?” What if working is yours?

 

They say “if you do what you love, you’ll never work a day in your life.” That may be true for some, but it’s also one of the villains we blame for our current workaholic culture. Doing what we love is a privilege. Does the work invigorate you? Inspire you? Feed your soul?

 

I can tell you that creating for me brings feelings of happiness and joy. It’s as close as I get to contentment in knowing I’m producing things of value. I can also tell you that to the outside world, I’m churning things out at a breakneck speed. A speed which others might find unhealthy, believing I subscribe to workaholic culture, I am workaholic culture, and that I need to take it down a notch. That I’m steamrolling instead of stopping to smell the roses. They assume I don’t get enough sleep.

 

There’s a sweet spot for functioning in a productivity loop. For those creatives out there, you get it. We get ideas in the shower, while driving, and at 4am out of blue. We feel a rush to put our ideas into motion, creating something that can have a positive impact for ourselves and others. We do in fact maintain enough sleep to get to good ideas, the ahas that inspire action. So to tell us to slow down, stop our work, or accuse us of poor self-care is missing the mark. It’s once again operating from the flawed lens of society. The all or nothing thinking. Society which demands answers to the question, what’s the end goal? Why do it? What’s the point? Why?

 

Simon Sinek said it best when he said start with your why. If you embrace it, the rest will fall into place. If our why as women entrepreneurs is to make an impact and a meaningful difference in the world through our products and leadership, we can do that. We can work and have it be meaningful, fulfilling, and consider aspects of it as part of our self-care.

 

Self-care has been commercialized, having us thinking of vacations, massages, and manicures. In previous talks, I’ve invited others to redefine self-care as rest versus restoration. Rest is easy to measure. Taking brain breaks, vegging out, getting enough sleep. But what feels so enticing for creative entrepreneurs is restoration. What energizes you, invigorates you, inspires you? From this lens, it’s not surprising that parts of our business can restore us. Creativity. Leadership. Integrity and Purpose.

 

Adam Grant highlights the importance of creativity in the workplace by showing that employees who had 20% of their work hours carved out for creativity were more productive, were responsible for some of the latest innovations to change the world, and were more emotionally invested in their workplace. Does this not sound like a great recipe for burnout prevention and challenging our workaholic culture?

 

I’m asking you to change your beliefs about the churn. Creativity and enjoying the process in your work can be self-care. Creativity at work serves the dual purpose of encouraging feelings of productivity and contentment. Working may not be rest but it can be restorative. Therefore it can be part of your self-care practice. Do something you enjoy with excellence, and the fruits of a fulfilling life will follow.